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Digital and Profiling are Just the Foam on the Wave of Marketing
June 24, 2014
by Georges Panayotis
Is digital marketing turning clientele into veritable tyrants who dictate the law and do away with every new initiative? The...
Digital Optimizes, but the Product Wins Loyalty!
June 3, 2014
by Georges PanayotisToday innovation lies at the heart of consumer expectations and how could it be otherwise? Brainwashed by advertising for increasingly...
Destination Paris: A Sleeping Beauty
May 23, 2014
by Georges PanayotisIn the constant competition between tourist destinations, Paris enjoys a considerable advantage that is also dangerous: that of being...
Will the Hotel Industry Become a White Label? by Georges Panayotis
December 4, 2013
Given the speed of ongoing changes in the hotel industry, digital marketing and public communication will be entirely taken over by OTAs who have the means to...