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What’s Driving Guests to Make Their Travel Decisions?
August 19, 2016
Recently Google published the Google Playbook for Travel — a detailed overview of the trends and learnings of consumer behaviour while booking...
What The Rio Olympics Means For Your Hotel
July 27, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca)
Rio 2016 is upon us, and that means two solid weeks of having a reason to actually watch broadcast again...
The Power of Email Automation and Why it’s Important
June 1, 2016
Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all...
The Go Go Boomer Generation
May 25, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca)
A recent newspaper articled dedicated to the financial requirements of retirees proposed a treatise on the...
Add WhatsApp to Your Hotel Engagement Strategy and Why You Should
May 10, 2016
As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages...
STOP Selling to the Masses. Start by Creating Guest Personas
May 2, 2016
by Donna Lewis
Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is...
Drive Direct Bookings by Getting to Know Your Guests
March 17, 2016
We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have...
How Can Technology Improve the Guest Experience Before Arrival?
March 3, 2016
Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs. It leads to increased direct engagement...
HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns
February 17, 2016
NEW YORK, NY February 17, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...
Content, Brand and Mobile: The Destination Revolution is Now
February 8, 2016
The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White.
THE internet is the industrial...
If I Open a Hotel Marketing Email Twice, am I Twice as Likely to Buy?
January 5, 2016
You’ve seen it a hundred times. Within each email campaign is a group of people who don’t just open your email, they open it again and again and...
Tides Hotel at Folly Beach Turns Guests Into an Army of Marketers with Flip.to
January 4, 2016
Hotel reaches over 400,000 future travelers with the advocacy platform, while building strong brand affinity
ORLANDO, FL — January 04, 2016 —...
Tambourine Releases Hotel Marketing Holiday Wish List for 2015
December 23, 2015
It's the most wonderful time of the year...Time for our annual hotel marketing holiday wish list!
Each year we ask hotel marketers to give us the list of...
Travel Companies Can Improve Revenues by Engaging Travelers on the Right Channels
December 22, 2015
By Lisa Israelovitch
Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The...
NAVIS is the Preferred Partner for Hotels Transitioning from Major Chain to Independently Branded
December 1, 2015
Leading independent hotels and resorts rely on NAVIS to support deflagging process, drive bookings, build guest insights and track marketing ROI in real-time...
Tambourine Releases Hotel Marketers’ Thanksgiving Top Ten List
November 23, 2015
‘Tis the season to look back and reflect on what made 2015 a remarkable year for hotel marketers and look ahead to next year. This Thanksgiving,...
How Much Should Your 2016 Hotel Marketing Budget Be?
November 17, 2015
Tambourine provides the right (and wrong) answers….
One of the most vexing questions posed to executives in any industry is: “how much should our...
Tambourine Reveals Annual Halloween List of Hotel Marketing Nightmares
October 26, 2015
It’s not creepy goblins, ghosts lurking in the corners, or even unexplainable paranormal activity.
It takes more than just spooky happenstance to strike...
Are OTAs Losing Share in the Mountains?
October 20, 2015
It’s hard to avoid the topic of OTAs in today’s hotel marketing landscape. But it’s also hard to find data on OTA reliance when it comes to...
Be a Part of the Future of Hotel Marketing & Revenue Management with RevPAR Hacking
October 8, 2015
Hot off the press from Flip.to and industry leaders, RevPAR Hacking is the ultimate guide to the impact of revenue culture. Not only will readers get insight...