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Tag : polyu

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PolyU Study Finds Right Audience Critical for Destination Marketing Mini-Movies

March 28, 2018

Destination marketers interested in how to produce effective mini-movies to market travel destinations need to ensure that they target the right audience,...

PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality

February 28, 2018

Well-designed hotel loyalty programmes can increase members’ satisfaction and improve the quality of their relationships with the associated brands,...

PolyU Study Finds Russian Tourist Satisfaction Hinges on Hotel Features

January 25, 2018

The majority of Russian tourists are highly satisfied with Hong Kong’s upmarket hotels, according to the findings of a recent study by Dr Denis Tolkach...

PolyU Study Finds Focus on Accessibility Key to Exhibition Market Development

December 27, 2017

When choosing whether to attend an exhibition, exhibitors will go almost anywhere there is potential for successful business but visitors prefer destinations...

PolyU Holds a Naming Ceremony for Mr and Mrs Chan Chak Fu Building

December 18, 2017

The Hong Kong Polytechnic University (PolyU) has named the premises of the School of Hotel and Tourism Management after a pioneer Hong Kong hotelier, the late...

PolyU Study Reveals Surprising Source of Unethical Tourist Behaviour

October 30, 2017

Judgements about ethically unacceptable behaviour may vary amongst cultures, and Western tourists are more likely to engage in such behaviour when on holiday,...

PolyU Receives Donation from Zhejiang Drore Technology to Advance Hospitality and Tourism Education

September 27, 2017

The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University received a donation of HK$1.08 million from Zhejiang Drore Technology...

PolyU Establishes Kwok Hospitality Awards at School of Hotel and Tourism Management

September 19, 2017

The Hong Kong Polytechnic University (PolyU) is pleased to have received support from the Kwok Scholars Association (KSA) for the establishment of Kwok...

PolyU Study Finds Room Attribute Preferences Vital to Hotel Profit Maximisation

September 14, 2017

Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the...

PolyU Releases Report on 2016 Tourist Satisfaction and Tourism Service Quality Indices

September 12, 2017

The 2016 PolyU Tourist Satisfaction Index (PolyU TSI) and Tourism Service Quality Index (PolyU TSQI) show general increases compared with the 2015 results,...

PolyU School of Hotel and Tourism Management Scholar Conferred Endowed Professorship

September 5, 2017

Endowed by the Victoria Park Hotels Limited, Professor Haiyan Song, Associate Dean of the School of Hotel and Tourism Management (SHTM) of The Hong Kong...

PolyU Study Finds Understanding Travel Needs Can Help Improve Elderly Quality of Life

August 31, 2017

Identifying the travel needs of different groups of elderly people in Hong Kong is the first step in providing appropriate services that can improve their...

PolyU School of Hotel and Tourism Management Ranked World No. 1

July 11, 2017

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is ranked No. 1 in the world, according to...

PolyU Study Finds Review Features Influence Hotel Booking Intentions

June 26, 2017

Potential guests reading online hotel reviews are influenced by a range of underlying features when forming their booking intentions, according to Ph.D....

3rd Global Tourism & Hospitality Conference Hosted by School of Hotel and Tourism Management to Celebrate PolyU’s 80th Anniversary

June 13, 2017

3rd Global Tourism & Hospitality Conference hosted by School of Hotel and Tourism Management to celebrate PolyU’s 80th Anniversary The School of...

PolyU to Host HONG KONG 2017: 3rd Global Tourism & Hospitality Conference

May 22, 2017

The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) will host the HONG KONG 2017: 3rd Global Tourism &...

PolyU Study Finds More Knowledge Needed of Muslim Tourists’ Requirements

May 18, 2017

Although Muslim tourists constitute a large and growing sector of the travel market, greater awareness is needed of their specific requirements according to...

PolyU Study Finds Package Tours Limit Tourist Satisfaction

April 26, 2017

Package tours can result in low tourist satisfaction even though they are economically advantageous, according to a recently published study done by Assistant...

HNA Hospitality Group Gives Boost for SHTM to Advance Hospitality Education

April 20, 2017

The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) is pleased to have received a RMB300,000 donation from the...

PolyU Study Finds Social Media Critical for Overseas DMOs in China

March 29, 2017

Overseas destination marketing organisations (DMOs) wanting to improve their marketing strategies in China should consider expanding their social media...

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