HSMAI’s Revenue Optimization Conference (ROC) Convenes Hotel Revenue Management Executives in Toronto
April 10, 2017 10:35am
The Hospitality Sales & Marketing Association International (HSMAI), is pleased to announce that the Revenue Optimization Conference (ROC) Americas will take place June 28, 2017, in Toronto, ON. For the first time in its fourteen year history, ROC comes to Canada, bringing together more than 600 hotel revenue management executives for education, collaboration, and innovation. The event will be co-located with HITEC 2017, the world's largest hospitality technology show.
“HSMAI's ROC is an unparalleled opportunity for hotel revenue management leaders to discuss strategies to navigate the forces influencing and impacting revenue management,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We are excited to bring ROC to Canada for the first time, and look forward to an exchange of thought-provoking, challenging ideas that impact and advance our industry.”
Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry. In 2017, the program will focus on helping attendees adapt to and manage rapid changes and stay relevant in turbulent times. Education sessions will offer learning opportunities in the key areas of Data & Analytics, Leadership & Influence, and Environmental Forces.
Focused on “Navigating the Forces Impacting Revenue Management,” education highlights will include:
Additional networking and education opportunities will include a “HSMAI Helps,” a volunteer opportunity benefitting Toronto, a peer-reviewed faculty research presentations, and a review course for those pursuing the Certified Revenue Management Executive (CRME) certification. HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards.
Registration is now open for HSMAI ROC at www.hsmairoc.org. HSMAI thanks preferred partner IDeaS; platinum partners AccorHotels, Booking.com, LodgIQ, Rainmaker, and RateGain; and silver partners HeBS Digital, Infor, OTA Insight, Tambourine, The Guestbook, STR, TravelClick, and Travel Tripper.
hospitality sales & marketing association international,
revenue optimization conference
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
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