Milestone Launches "True" Mobile First Hotel Website Design
October 17, 2017 8:51am
Milestone applies techniques from mobile apps to provide a true “mobile first” experience for its customers.
Santa Clara, CA | October 17, 2017: Milestone announced today that it is launching a new website design product truer to the concept of “Mobile First.” Our mobile first designs are a departure from the responsive technology that most sites employ, elevating the experience to what users want to do in every moment of the customer journey.
“We recognized that most of the so-called mobile first website designs, are actually nothing more than responsive designs,” said Benu Aggarwal, Milestone President and Founder. “Nearly all responsive designs are nothing more than desktop designs reformatted to fit on a smaller screen. We want to change that and be the first in the space to truly connect to mobile users,” continued Mrs. Aggarwal.
It starts with an understanding of consumer behavior
Milestone’s new Mobile First designs are conceived principally with user intent as the primary driver. Milestone spent hundreds of hours testing to understand how users interacted with mobile websites, especially for its target segments of Hotels, Retailers, and Financial Services Companies. Through this research, it was clear that user patterns dictated a radical re-thinking of how mobile site design should be done.
Design that responds to user behavior
There are many elements of Milestone’s Mobile First approach that are radically different from anything that has been provided before:
Built on a solid foundation
Milestone mobile sites are built on one of the most robust and fastest architectural foundations possible. Milestone recently announced that it would start developing all future websites on secure HTTPs foundations, and that customers could optionally add PWA capabilities to their web sites. PWAs provide unique capabilities to Milestone customers, including the ability to make the website fully accessible offline and with user notifications, and provides one of the fastest architectures in the digital space. The marriage of Mobile First and PWA creates a near “app-like” experience that makes using a Milestone mobile site intuitive, fast, and convenient, while also driving conversions and boosting revenues.
Learn more about Milestone Mobile and Web Design
Learn more about Milestone CMS
Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile design, content creation, SEO, analytics and competitive intelligence. Our best in class technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies do business with Milestone, including leading hotel chains, major retailers and financial services companies. Milestone has garnered over 400 awards and a reputation for blending outstanding design with advanced technological capabilities. Milestone is one of Silicon Valley Business Journal’s fastest growing companies and is an Inc. 5000 company.
Contact: Angela Lyons
Your Top 10 Digital Marketing New Year's Resolutions
6 Tips to Fly Away with Direct Hotel Bookings in 2018
HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
New Industry White Paper - "The Business Case for Vanity Websites"
What to Consider for Your New Hotel Website
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
Hotels Should Already be Planning Their 2018 Summer Marketing Campaign, According to Industry Experts
Milestone Shortlisted for Best SEO Software Suite, Best Search Software Tool, & Innovation in Analytics Software by Prestigious US Search Awards 2017
Mobile Websites vs. Apps: The Final Showdown – Part One
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
Benchmark's Wanderlust Lifestyle Travel Guide Takes Top Honors in "Best Digital Marketing Campaign" Category at the 2017 INDIE Awards
Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning
Lodging Interactive Launches End of Summer Website Sale
For the 4th Time, Milestone, Inc. Appears on the Inc. 5000 list, Ranking No. 4180 with Three-Year Sales Growth of 64%
How to Be Successful with Google Hotel Ads & Hotel Meta Search
5 Perks of Using Search Keywords in Display Advertising Targeting
How Can You Make the Most Out of Your Digital Marketing Plan in 2018?
Bottom Line Impact – Is Your Digital Marketing ROI Truly Impacting Your Hotel’s NOI?
Lodging Interactive Launches Stay.Play.Explore Local Sites Inspiring Travelers to Live Like a Local
Please login or register to post a comment.