SiteMinder Secures Atahotels as Group Remains in Prime Position to Capitalize on Italy's Tourism Boom
October 4, 2017 10:00am
Dallas, USA – One year after completing its merger with UNA Hotels & Resorts, Atahotels today announces it has partnered with the global hotel industry’s leading cloud platform, SiteMinder, to further capitalize on Italy’s rising tourism numbers. SiteMinder will power the distribution of Atahotels’ more than 4,700 rooms online and increase guest acquisition for the hotel group through the company’s 350-strong network of the world’s top booking channels.
Atahotels merged with UNA Hotels & Resorts in 2016 to form the first wholly-Italian-owned and operated hotel group. Together, the two brands have 43 properties located in 25 destinations across the country.
SiteMinder’s country manager for Italy, Simona Melone, says, “SiteMinder is a key enabler of sustainable tourism in Italy. In fact, it is through technology like ours that local hotels have the opportunity to tap into international source markets and capitalize on the influx of tourists in an efficient, cost-effective way. Together with several UNA Hotels & Resorts properties, we are delighted to support Atahotels, an esteemed and forward-looking group with big plans for even greater growth in the future, to maximize this opportunity and increase their visibility, occupancy and revenue.”
Italy consecutively ranks among the five most popular destinations in the world, according to the country’s chief national tourist organization, the Touring Club. Contributing more than €70 billion to the local economy each year, Italy’s tourism sector welcomed 50.7 million visitors in 2016 and recent figures show visitors this year-to-date have already surpassed 55 million.
Today’s announcement comes one week ahead of TTG Incontri – Italy’s main international tourism fair – where SiteMinder will again be exhibiting, and as the national government reveals “efficiency and sustainability” as the slogan for its new tourism strategy.
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 26,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.
Contact: Maria Franco
+61 410 233 735
Born in 1967, the dynamic Atahotels belongs to the Unipol Group which in late 2016 also acquired UNA Hotels & Resorts to create Italy’s first 100% hotel group. Together Atahotels and UNA Hotels & Resorts comprise a portfolio of 5,492 rooms in 43 hotels covering 25 destinations across the country.
The Atahotels brand today comprises:
• Five hotels: four 4-star and one 5-star in Milan, Turin, Bologna, Varese and Taormina
• Three resorts: two 4-star and one 5-star, offering a relaxing and wellness stay in Sicily, Trentino and Tuscany
• Four aparthotels: offering long stays in Italy's main business city, Milan.
UNA Hotels & Resorts comprises:
• 17 metropolitan hotels and five hotels located outside of city centres
• Eight resorts.
For more information, visit www.atahotels.it.
Knowland Acquires Strategic Data Resources (SDR), Producers of the TAP Report
Airbnb Launches Global Hotel Technology Partnership to Support Boutique Hotels, Bed and Breakfasts
SiteMinder Unveils the Top 15 Revenue-Generating Booking Channels of 2017 for Hotels in the USA & Canada
Bin Majid Hotels & Resorts Enters Distribution Agreement With SiteMinder
Tourism Boom: How Spain's Hotels Are Capitalizing by Owning Their Supply
Carlson Rezidor Hotel Group Joins TravelClick's Industry-Leading Demand360® Program
SiteMinder Named Among The Silicon Review's 50 Best Companies to Watch
BridgeStreet Global Hospitality and SiteMinder Connect in Pivotal Strategic Relationship for Business Travel
Don't Get Lost in the Sea of Data
SiteMinder Partners With PriceTravel Holding and Despegar, Says It Is Committed to Latin America's Hotels
Join Us for a Webinar: “How to Increase Customer Loyalty by Fully Integrating Guest Acquisition & Engagement”
Best Day Travel Group Signs with SiteMinder, Strengthens Offering to Hotels
Red Planet Hotels Begins Building Its Empire with SiteMinder
SiteMinder Brings GDS Representation In-House as Hotel Customers More Than Triple in One Year
VacayHome-SiteMinder Partnership Opens New Doors for Vacation Rental Property Managers
Why Hotel Distribution Is No Longer a Job, but a Button
Hotel360 Technologies, the Industry’s First Fully Integrated Guest Acquisition, Engagement and Retention Platform to Debut at HITEC Toronto
MSI Solutions and SiteMinder Partner to Automate Distribution for CloudPM Hotel Users
Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You
SiteMinder Penetrates Latin America, Signs RQ Grupo Hotelero as 26,000th Hotel
Please login or register to post a comment.